Many of us have thought that maybe we should drink a little less. But as everyone knows, it's difficult to put into practice. This book will make it easy to drink less, while still enjoying it, with a motivating, research-based change program that proves sustainable. You get surprising insights and concrete tools. This book is completely free of moral pointers. With a unique combination of scientific insight, personal stories and practical tips, the book gives you the key to changing your own life or helping someone you care about.