Writing a good book blurb is one of the hardest things about the publishing process. How do you convey the essence of your story in just 200 words in a way that’s compelling for readers? What can you tell them that will make them choose your book above any others on the shelf?

You want everything on the cover – the imagery, the fonts, the colors – to reflect your book's story.

A creative cover design should hint at the genre and tell the audience something about your book's personality. But most importantly, a creative design should be bold and intriguing so it attracts attention on the shelf. 

When discussing book cover designs, the focus is usually on the front of the book. But while a compelling front cover will urge someone to pick your book up from the shelf, the back is what’s going to make them open it.

So how do you create a back cover that’ll grab your reader’s attention? In short, it needs to contain precise information and design elements to hook the reader, along with an attractive design. We’ve put together this guide to walk you through the process and all the little details.