Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do
Brett King
Marshall Cavendish (2010)
Business
The first edition of BANK 2.0 ― ranked #1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months ― took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments ― from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
Simultaneously hinting at these non-bank competitors and the technological shift within the world of banking, our cover cooks boiled down the metallic hand of a robot seemingly introducing itself to the reader with a name card held in its palm. The gray and red color palate enhance the futuristic notes of the cover design, while also signalling a continuation of the series.