Creating a truly remarkable customer experience has long been known as the competitive advantage that can transform your business results. But how does a business consistently provide this high-quality experience? What are the steps? How is a customer experience initiative measured? How does it improve the bottom line? Thriving in the Customer Age provides a simple framework with eight key metrics that can be applied and used to measure your customer experience initiative results, tied directly to the bottom line.

Before finalizing the design, the author launched an online poll for readers to taste test their preferred cover from several of our design recipes, with most readers taking to the shutter infographic with gusto. The eight blades of the diaphragm match the eight key metrics creating a motion akin to customer journey analytics as a continuous improvement loop. The design also hints at the contents of the book as a workbook with diagrams and worksheets.