Most organizations fail. Not because of strategy, but because leadership fails to deliver on what matters most. Leaders are taught to focus on the wrong things. They miss the little things that make the biggest difference. In The Science Behind Success, former national champion athlete and executive coach Jayson Krause reveals how he uses science to help leaders redefine their leadership, unlock engagement, and create meaningful results inside their businesses. The Science Behind Success cuts straight through useless fluff and provides practical, relevant tools to leverage mindset, influence, and culture to get your leadership on the right track.

Our design recipe for this cover deconstructs the four key ingredients to success in the book: physiology, memetics, epigenetics, and neurochemistry. An educational and scientific device itself, Newton's Cradle encapsulates the interaction between those four fields of study and the human brain. When the kinetic energy is transferred down the stationary line of spheres, the brain is swung upwards towards success.