Thinking Backwards:
The Art of Problem Solving in Business
Rob Van Haastrecht & Martin Scheepbouwer
Marshall Cavendish (2011)
Business

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Most companies are lousy problem solvers. There are fundamental flaws in the way managers and their advisers make crucial decisions, including: unclear or missing objectives; spending too much time on the problem rather than on the solution; lack of real facts and evidence; giving direction without recommending concrete interventions; misalignment with key stakeholders; or simply missing good alternatives. This succinct but powerful guide aims to make you a far more effective problem solver than before by making better decisions in less time and with less effort.

For the cover design, our cover cooks pulled one of the problem-solving recipes in the book to rethink business trade-off strategies: “challenge the status quo and current thinking”. In the same fashion, the typographic intervention spices up the title by disregarding typical grammatical conventions.

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